Secrets to a Successful Blog In Online Business

We decided to sneak in an extra interview for Online4Offline’s online marketing expert interview series. Our goal is to help you supercharge your business as we enter the last 100 days of 2008.

During this series we will introduce you to proven techniques and tools to expand your business online and offline. Our presenters will include coaches, marketing consultants, authors, software providers and other “in the trenches” entrepreneurs.

This week we’ll interview James Tervitt and find out his secrets to building a successful blog – even if you’re non-technical.

James resume is impressive — a seasoned consultant, 22 years working for Royal Bank Of Scotland, France Telecom, Qatar Telecom, NBC Universal and consulted with the senior management of Manchester United, Scottish Football Association on telecom branding for the last 18 months.

He have decided to leave corporate consultancy behind, studied blog technology around social equity at the beginning of 2005 and setup a feasibility this year 2008 taking 4 non technical individuals and empowering them with a blog platform, which has gained an authority on google inside 7 months and also gaining recognition from music publishers in East LA http://www.eastlarevue.com through rampart records producer steven chavez and a local Edinburgh publisher http://birlinn.co.uk/book/details/The-Sensational-Alex-Harvey-9781846970887/as a resource for Alex Harvey a seventies beat band.

Recently he pulled together 10 individuals from all backgrounds through a friendfeed room which was set up by Debbie Prenner of http://photo-lifestyle.com , she invited him to talk about his system for blogging which he was using to build a social blog community around the 4 C’s of marketing, Content, Creativity, Communication and Community, subsequently he has registered 4cees.com

Too many non-technical people set out to blog on their chosen subject only to be delayed by technical, marketing and distribution challenges along with practically no choice in service provision, his 10 blog executives all focus on writing and the output in the last 10 days has produced an amazing array of content from flying advice, recipes, photography, audio advice, health advice, expert knowledge on cricket, artistic portfolio and our first customers from the music, banking and sports sectors are already being discussed.